In honour of Canada's 150, what better time could there be to celebrate Canadian beauty brands who are committed to being cruelty-free? I'm all about supporting local & have been feeling fairly patriotic lately living in the capital of Ottawa. Also don't forget to let me know what Canadian gems I'm missing out on!
Brandon Truaxe founded Deciem (the parent of The Ordinary among other brands) in Toronto as well. I'm especially drawn to The Ordinary because of it's no bullish*t approach to beauty & skincare. Although the low prices don't hurt either!
Stand-Outs: Hyaluronic Acid 2% + B5 Serum, Glycolic Acid 7% Toning Solution & Advanced Retinoid 2% (I had to narrow it down to three or I would've listed the entire range!)
Yet another Toronto-based beauty brand, Yaby was created by Toronto makeup artist Liz Yu in an effort to condense her professional kit (something every artist struggles with at one point or another). What's especially cool about Yaby is that every product is available in a refill format, eliminating unnecessary landfill waste. I also save the empty metal pans to custom create colours for my clients! Even if you're not a makeup artist, Yaby is worth checking out.
Stand-Outs: Pearl Paint Eyeshadows, Concealers & Powder Foundations
Susanne Langmuir is the founder behind this Toronto-based brand. I had the pleasure of meeting her at a Kendo event in Toronto last year. She was just as elegant & humble as I had imagined, as if I didn't already love her line enough! If you're ever in Toronto, San Fransisco, or New York, be sure to book an appointment at a Lip Lab as well, where you have the chance to create your own custom shade.
Stand-Outs: Amuse Bouche Lipsticks, Agave Lip Mask & The Lip Pencils
Vancouver-born makeup artist Rose-Marie Swift is the genius behind RMS Beauty, a beauty brand aimed at ridding toxic chemicals from its products, inspired by health issues Swift was dealing with. Because of this, organic, raw & food grade ingredients are used throughout the line. I love the founder's bold approach to the harmful side of the beauty industry & all of RMS's products are fuss-free!
Stand-Outs: Eye Polishes, "Un" Cover-Up & Living Luminizer
Cargo was actually one of the first beauty brands I have the memory of using. I would save up for weeks to buy a blusher & was awe-struck by the entire colour range. Cargo is another Toronto-based company, founded by Hana Zalzal & aimed at providing professional quality products. This 90's brand is definitely one to look into!
Stand-Outs: Blush, Swimmables Eye Pencils & Bronzer
& because I couldn't narrow it down to just 5, I have quite a few other honourable mentions worth checking out: Nudestix, Ilia, Annabelle, Marcelle, Cover FX, Cake Beauty & Lise Watier... I think it's safe to say that Canadians are making a fantastic name for the beauty industry!